Campaigning Wiki

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Summary

TBD — distil a 2-4 sentence summary from Body.

Body

Petitions and e-campaigning are digital methods for mobilising large numbers of supporters quickly: signature collection, email-to-target, peer-to-peer texting, and rapid-response blasts.

Petitions remain the entry point of most supporter journeys: they convert passive attention into a recorded commitment and an email. The Commons Library’s digital module treats the petition as the first ask, not the last — its value is the follow-up path it opens [source: commons-library]. Campact’s WeAct platform is the German exemplar of a petition infrastructure designed for rapid-response mobilisation [source: campact]. MobLab’s Campaign Accelerator pairs petitions with supporter-journey design — the petition is the front door of a multi-step ladder, not the whole ladder [source: moblab]. 350.org’s training materials show how petition-writing ties into the rest of a campaign plan (target, demand, escalation) [source: 350-trainings]. Change.org España demonstrates the same pattern at scale in Spanish-speaking campaigns [source: change-org-es]. The most-common failure mode: petitions with no follow-up path. A 50,000-signature petition that signs people up and never emails them again is a list, not a campaign.

Use it for

Rapid-response mobilisation; building a list; introducing a new supporter to the campaign.

Worked examples

  • case-studies/campact-model
  • case-studies/sunrise-green-new-deal

Summary

TBD — distil a 2-4 sentence summary from Body.

Open Questions

None yet.

Sources & verification

  • sources/commons-library — grounding: secondary — RAW (5257 chars)
  • sources/campact — grounding: secondary — RAW (1939 chars)
  • sources/moblab — grounding: secondary — RAW (645 chars)
  • sources/350-trainings — grounding: secondary — RAW (4951 chars)
  • sources/change-org-es — grounding: secondary — RAW (621 chars)

Verified 2026-06-23 by llm-qc.

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