Summary
The strategy category covers the analytical and planning methods that sit above any single tactic — power mapping, theory of change, spectrum of allies, the campaign cycle.
Body
Strategy is the work of figuring out where to push before deciding how to push. It includes analysis (power mapping, theory of change, spectrum of allies, stakeholder analysis, SWOT, SMART goals), design (the campaign cycle, escalation, audience segmentation), and meta-strategic thinking (campaigns vs movements, the constructive programme). See power-mapping, theory-of-change, the-campaign-cycle, campaigns-vs-movements, smart-goals, swot-analysis, stakeholder-analysis, audience-segmentation.
Use it for
Choosing where to focus a campaign; aligning a coalition on goals; evaluating an existing campaign.
Related
- power-mapping
- theory-of-change
- spectrum-of-allies
- the-campaign-cycle
- smart-goals
- swot-analysis
- stakeholder-analysis
- audience-segmentation
- campaign-planning