Summary
TBD — distil a 2-4 sentence summary from Body.
Body
The campaign cycle is the recurring arc a campaign moves through — research, planning, action, evaluation — usually iterated several times before the campaign concludes.
Different traditions name the steps differently: ACORN’s four-step campaign method, MobLab’s Campaign Accelerator, the Commons Library’s People Power Manual, NDI’s Campaign Skills Handbook, and ONGAWA’s Manual de campañas all describe variants of the same cycle [source: commons-library], [source: people-power-manual], [source: ndi-campaign-skills], [source: manual-campanas-ongawa]. The standard phases are: research and listening, planning, organising a base, taking action, evaluating. ONGAWA’s manual emphasises the integration of mobilisation and policy work — a campaign cycle is rarely only one or the other [source: manual-campanas-ongawa]. Many campaigns fail because they skip or underweight the evaluation step — which is what feeds back into the next iteration. MobLab’s accelerator model formalises this by requiring explicit metrics at each phase [source: moblab].
Use it for
Onboarding new campaigners; structuring a campaign plan; debriefing between waves; documenting the campaign for the next group.
Related
- power-mapping
- theory-of-change
- escalation
- the-tactic-star
- campaign-planning
- smart-goals
- evaluation
- research-methods
- swot-analysis
- stakeholder-analysis
- audience-segmentation
- kpis-and-dashboards
- mel-framework
- pestle-scan
- problem-tree
- force-field-analysis
- logframe
- strategy-chart
- after-action-review
- commons-library
- manual-campanas-ongawa
- ndi-campaign-skills
- people-power-manual
Summary
TBD — distil a 2-4 sentence summary from Body.
Open Questions
None yet.
Sources & verification
- sources/commons-library — grounding: secondary — RAW (5257 chars)
- sources/people-power-manual — grounding: secondary — RAW (7977 chars)
- sources/ndi-campaign-skills — grounding: secondary — RAW (PDF)
- sources/manual-campanas-ongawa — grounding: secondary — RAW (PDF)
- sources/moblab — grounding: secondary — RAW (645 chars)
Verified 2026-06-23 by llm-qc.