Body
https://www.ndi.org/sites/default/files/Campaign%20Skills%20Handbook_EN.pdf
Summary
The National Democratic Institute’s open handbook on running political and civic campaigns internationally.
Body
The NDI Campaign Skills Handbook covers the standard electoral-campaigning ground: campaign planning, voter contact, message development, polling, field operations, paid media, digital and GOTV. It is the most-cited international practitioner reference for competitive electoral campaigns, especially in transitional or consolidating democracies. Treat as link-only.
Use it for
Drawing on international electioneering practice; training civic campaigners.
Related
- affinity-groups
- campaigns-vs-movements
- citizen-lobbying
- civil-resistance
- coalition-building
- constructive-programme
- framing-and-narrative
- incidencia-politica
- leadership-development
- one-to-ones
- pillars-of-support
- power-mapping
- public-narrative
- spectrum-of-allies
- the-campaign-cycle
- the-tactic-star
- theory-of-change
- three-and-a-half-percent-rule
Open Questions
Open Questions
None yet.