Summary
A practitioner-facing campaign-strategy manual published by The Commons Library and Change Agency. Walks through the full campaign arc from goal-setting to evaluation.
Body
https://commonslibrary.org/campaign-strategy-manual/
The People Power Manual (Commons Library / Change Agency) walks through the full campaign arc — goal-setting, power analysis, base-building, tactic selection, action design, evaluation. Its value is the worked examples: each step is illustrated with one or two real campaign excerpts. The framework is compatible with both organising and electoral campaigns. Treat as link-only.
Use it for
Structuring a campaign plan; training new strategists.
Related
- campaigns-vs-movements
- citizen-lobbying
- civil-resistance
- coalition-building
- constructive-programme
- framing-and-narrative
- incidencia-politica
- pillars-of-support
- power-mapping
- spectrum-of-allies
- the-campaign-cycle
- the-tactic-star
- theory-of-change
- three-and-a-half-percent-rule
Open Questions
Open Questions
None yet.